Ron Frierson Named President and CEO of Hollywood Chamber of Commerce
The Hollywood Chamber of Commerce has recently welcomed new leadership with the appointment of veteran business and policy executive Ron Frierson as president and CEO. Alongside Frierson, Dan Halden has been selected to serve as the chief operating officer and legislative director for the organization, which represents and advocates for the Hollywood area of Los Angeles and oversees the iconic Hollywood Walk of Fame.
Frierson expressed his excitement about the new role, stating, “Hollywood is a globally recognized brand synonymous with creativity, influence, and cultural impact. It is also a community of families, small businesses, and neighborhoods. I’m honored to lead the Chamber and to work alongside Dan, our Board, staff, and our incredible members to advance a bold agenda that expands opportunity, strengthens our economy, and delivers lasting value for businesses, the community, and visitors alike.”
Taking over from Steven Nissen, who served as CEO for the past three years, Frierson brings a wealth of experience to the role. He previously held positions at Amazon as director of West Coast economic development and at Los Angeles City Hall as director of economic policy during Mayor Eric Garcetti’s tenure.
Dan Halden, the newly appointed chief operating officer and legislative director, has a background in various roles within the city of Los Angeles and worked for former L.A. City Council members Tom LaBonge and Mitch O’Farrell for the past 13 years. Halden expressed his enthusiasm for the new position, stating, “I’m thrilled to partner with Ron and the Chamber team to deliver impactful programs, provide exceptional value to our members, and enhance the Hollywood experience for all.”
Chair of the chamber’s board of directors, Jerry Neuman, praised the appointments of Frierson and Halden, describing them as seasoned civic veterans who will bring innovation and growth to the organization. Neuman stated, “I could not be more excited to have Ron as the face of the Chamber and ambassador to the community and industry. Dan represents a powerful combination of vision and operational excellence. Together, their leadership will drive innovation and growth for our members and the broader Hollywood community.”
The Hollywood Chamber of Commerce is poised for a new chapter under the leadership of Ron Frierson and Dan Halden, with a focus on supporting local businesses, advocating for economic development, and maintaining Hollywood’s status as a premier destination for entertainment, tourism, and commerce.



