Snoop Dogg delays SoCal cannabis shop opening amid security concern

Legendary rapper Snoop Dogg’s highly anticipated grand opening of his cannabis store in Long Beach, California has been postponed due to security concerns. The 54-year-old rapper, also known as Calvin Broadus Jr., was set to open his new shop, S.W.E.D. (Smoke Weed Every Day), on Saturday, but overwhelming response from the community led to the decision to delay the event.

In an Instagram post, Snoop’s team explained that the expected attendance far exceeded safe capacity, prompting the need to prioritize the safety of all attendees. This decision was influenced by a recent fatal shooting at the opening of another establishment in Long Beach, the Marathon Burger franchise tied to the late rapper Nipsey Hussle. The incident resulted in one fatality and two injuries, prompting concerns about security at public events.

Despite the setback, Snoop Dogg’s team is committed to delivering a memorable experience for the community and is working closely with the City of Long Beach to ensure a successful event when it does take place. The energy and enthusiasm from fans have not gone unnoticed, and a new date for the grand opening will be announced soon.

Originally, the ribbon-cutting ceremony was supposed to include a proclamation from the city and a certificate for Snoop Dogg. Attendees were promised goodie bags and a chance to win tickets to see the rapper perform live at the Long Beach Amphitheater grand opening in June.

The S.W.E.D. store in Long Beach is a tribute to Snoop Dogg’s roots in the community that shaped his career. The shop features a futuristic hologram of the rapper, along with memorabilia from his early days in the music industry. Designed to celebrate Long Beach’s rich culture, the store aims to create jobs, opportunities, and a space that honors the local community.

This is not Snoop Dogg’s first foray into the cannabis industry, as he already operates a weed shop near LAX in Los Angeles. The Long Beach store was set to be his second venture in the city, following the success of his first establishment.

As the community eagerly awaits the rescheduled grand opening, Snoop Dogg and his team are dedicated to providing a safe and unforgettable experience for all attendees. Stay tuned for updates on the new opening date and further details about the event.