TelevisaUnivison Lures Media-Buying Veteran Mike Law
TelevisaUnivison, a leading Spanish-language broadcaster, has announced the hiring of Michael Law as its new executive vice president of brand partnerships. Law, a seasoned media-buying executive with over 25 years of experience, most recently served as CEO of Dentsu’s Carat North America. He will be reporting to John Kozack, who was recently appointed to lead ad sales for the company.
In a memo issued on Thursday, Kozack emphasized the importance of increasing advertiser participation and expanding the company’s share of wallet, particularly among brands that have yet to tap into the growing U.S. Hispanic consumer market. He expressed confidence that Law’s expertise will help in broadening the advertiser base and maximizing the potential of TelevisaUnivision’s content, audiences, and platforms.
Law’s impressive career includes leadership roles in prominent media buying agencies, including overseeing national TV buying for important accounts. Prior to his role at Carat North America, he led investment for Dentsu in the U.S. and worked on Pfizer’s media team. His career began at Arnold, a renowned agency based in Boston.
The appointments of Kozack and Law signal a strategic shift towards leveraging experienced professionals in the sales space at TelevisaUnivision. Kozack, who took over from Tim Natividad, brings a wealth of experience from his previous roles at Roku and Amazon.
Despite a challenging advertising landscape, TelevisaUnivision reported advertising revenue of $856 million in the fourth quarter, holding steady compared to the previous year. However, advertising revenue in the U.S. saw a decline of 11% to $423 million.
Overall, with the addition of Michael Law and the strategic leadership of John Kozack, TelevisaUnivision is poised to strengthen its brand partnerships and drive growth in the competitive media landscape. The company’s focus on expanding its advertiser base and maximizing the potential of its content and platforms highlights its commitment to meeting the evolving needs of marketers and audiences.
