VideoAmp Names Jon Steinlauf to Board of Directors

Jon Steinlauf, a seasoned executive in the media industry, has recently been appointed to the board of directors at VideoAmp. With an extensive background in ad-sales operations at Scripps Networks, Discovery Communications, and Warner Bros. Discovery, Steinlauf brings a wealth of experience to the table. His involvement with Warner Bros. Discovery in adopting VideoAmp technology for alternative measurement solutions has positioned him as a key player in the industry.

VideoAmp, a rising star in the media-measurement sector, aims to challenge Nielsen’s dominance by providing innovative alternatives to traditional measurement methods. Steinlauf’s firsthand experience with VideoAmp’s solutions has solidified his belief in the company’s potential to revolutionize the way advertisers and publishers approach audience measurement.

Peter Liguori, CEO of VideoAmp, praised Steinlauf’s industry expertise and client-focused approach, highlighting his unique perspective on the challenges and opportunities facing the advertising ecosystem. Steinlauf’s reputation for developing creative advertising packages across diverse media platforms underscores his strategic mindset and ability to drive impactful partnerships.

Steinlauf’s appointment comes at a pivotal time for VideoAmp, as the company continues to expand its partnerships with major players in the industry, including AMC Networks, A+E Networks, Fox, NBCUniversal, Paramount Global, and TelevisaUnivision. This growth reflects VideoAmp’s commitment to leading the industry towards more transparent and effective audience measurement practices.

In a statement, Steinlauf expressed his enthusiasm for joining VideoAmp’s board and contributing to the company’s mission of transforming audience measurement across platforms. His firsthand experience as a client of VideoAmp’s technology has given him a unique perspective on the value it brings to the ecosystem, driving his passion for accelerating the industry’s evolution.

Overall, Steinlauf’s addition to VideoAmp’s board signals a significant milestone in the company’s journey towards redefining audience measurement in the digital age. With his strategic insights and industry acumen, Steinlauf is poised to play a key role in shaping VideoAmp’s future trajectory and unlocking new value for stakeholders across the media landscape.