Starbucks is changing how it charges for matcha and syrups. Here’s what to know.

Starbucks recently announced changes in how it charges for beverage add-ins like matcha and syrups across its stores. The coffee chain is moving towards standardizing pricing, with a new policy of charging 80 cents for any combination of syrup or sauce that modifies an unflavored drink, rather than charging for each individual addition. However, customers will not be charged for substituting a sauce or syrup in a pre-flavored drink, such as adding vanilla syrup to a Caffè Mocha.

In addition to these changes, Starbucks will now charge $1 for adding a scoop of matcha powder to non-matcha drinks, and 50 cents to include dried fruit in a beverage. These adjustments were reported by Bloomberg News, marking a shift under CEO Brian Niccol’s leadership. Niccol aims to revamp the company’s image and drive growth by enhancing customer service and creating more welcoming cafe environments for customers to linger.

As part of its efforts to improve customer experience, Starbucks is conducting a limited test of a new feature in its app that shows real-time pricing updates when customers order food or drinks. This feature is designed to offer greater transparency in pricing and help customers make informed decisions when placing orders.

Customers can still enjoy the classic syrup at no additional cost, which is a liquid sugar similar to simple syrup. These changes reflect Starbucks’ ongoing commitment to meeting customer needs and enhancing the overall experience at its stores.

Overall, Starbucks continues to innovate and adapt to changing consumer preferences and market dynamics under Niccol’s leadership. By implementing these pricing modifications and technology enhancements, the company is striving to stay competitive and provide a seamless and enjoyable experience for its customers.

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