Apple TV+ hikes monthly subscription price for Apple users

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Apple TV+ Monthly Subscription Price Increases by $3

Apple has announced that the monthly cost of Apple TV+ will be raised by $3, marking the streaming service’s first price increase in nearly two years. Starting Thursday, new U.S. subscribers and certain international markets will be charged $12.99 a month, up from $9.99.

Existing customers will experience the increase in their bills 30 days after their next renewal date. However, the price of the annual subscription for Apple TV+ will remain the same, as will the cost of Apple One, a bundled subscription service.

Apple most recently raised the price of Apple TV+ in October 2023. The tech giant has expanded its library of exclusive Apple Originals since its launch, offering thousands of hours of premium programming across genres with new releases weekly, all ad-free.

While Apple TV+ hosts popular shows like “Severance” and “Ted Lasso,” it has lagged behind competitors like Netflix and Disney+ in terms of subscriber numbers. Apple TV+ is estimated to have reached around 40 million subscribers by the end of 2024.

Apple has increased the monthly subscription of Apple TV+ by $3, which is the first price increase the company has done since October 2023. hamara – stock.adobe.com

Netflix, on the other hand, had over 300 million subscribers during the same period. Apple is reportedly losing over $1 billion annually on Apple TV+, according to The Information.

In an effort to attract more subscribers, Apple has made its streaming service available on Android phones. Peacock also raised the cost of its premium plus plans and ad-supported plans by $3 in July.