Domino’s is serving up a fresh look for the first time in 13 years. Check out the redesign.

Domino’s Pizza recently unveiled a fresh new look that includes a catchy new jingle by singer-songwriter Shaboozey and a more vibrant aesthetic. This brand refresh, the first in 13 years for the popular pizza chain, features newly designed aprons, hats, and optional T-shirts for store employees, set to debut in November. The revamped pizza box designs will be introduced immediately, showcasing a new font called “Domino’s Sans” and brighter versions of the company’s blue and red colors.

The goal of this makeover is to appeal to younger audiences in an ever-evolving consumer landscape, according to a company spokesperson. Along with the visual changes, Domino’s also launched a new jingle titled “Dommmino’s” that incorporates the brand name with a delightful twist. The promotional video for this refresh features Shaboozey, known for his Grammy-winning track “A Bar Song (Tipsy)” and collaborations with Beyoncé.

The updated pizza boxes will prominently display the Domino’s logo against vibrant blue or red backgrounds, with the stuffed crust pizza packaged in a sleek black box featuring a metallic logo. Kate Trumbull, Domino’s executive vice president and global chief marketing officer, emphasized that this rebranding effort is not a response to any struggles but rather a commitment to continuous improvement.

Established in 1960, Domino’s operates 21,500 stores worldwide and has seen significant success through its digital ordering system. Over 85% of the company’s sales come from digital channels, highlighting the importance of technology in their business model. In July, Domino’s reported a 4.3% increase in revenue compared to the same quarter in 2024, demonstrating their growth and resilience in the market.

While brand redesigns can sometimes backfire, as seen with Cracker Barrel’s recent logo and store refresh that faced public backlash, Domino’s is confident in their new look. The company’s innovative approach to marketing and customer engagement sets them apart in the competitive fast-food industry.

As Domino’s continues to evolve and adapt to changing consumer preferences, their latest brand refresh showcases their commitment to staying relevant and appealing to a new generation of pizza lovers. With a fresh new look and a catchy jingle, Domino’s is ready to captivate audiences and maintain their position as a leader in the pizza delivery market.