Turning Point USA Sets Super Bowl Halftime Show Protesting Bad Bunny

Turning Point USA, a right-wing organization founded by the late Charlie Kirk, has announced plans to host its own Super Bowl halftime show in protest of the NFL’s official headliner, Bad Bunny. The organization took to social media to promote its “All American Halftime Show,” which aims to celebrate “faith, family, and freedom.” While details of the event are still forthcoming, viewers interested in Turning Point’s counterprogramming will have to switch off the Super Bowl broadcast to tune into the alternative show.

The decision to feature Bad Bunny, a prominent music star, at the 2026 Super Bowl sparked immediate backlash from conservative circles. Government officials and pundits criticized the Puerto Rican artist for his Spanish-language music and comments about avoiding the United States on his last tour due to concerns about ICE agents. Kristi Noem, the secretary of homeland security, vowed to have immigration enforcement agents present at the game, arguing that only “law-abiding Americans” should attend. House Speaker Mike Johnson and even former President Donald Trump voiced their disapproval of Bad Bunny’s selection, suggesting alternative performers like Lee Greenwood.

Despite the criticism, Bad Bunny addressed the controversy during his “Saturday Night Live” monologue, thanking his fans and highlighting Latino contributions in the U.S. In response to conservative pundits, he humorously remarked, “If you didn’t understand what I just said, you have four months to learn.” The Super Bowl is scheduled for Feb. 8, 2026.

As Turning Point USA gears up for its own halftime show, the organization aims to provide a platform for music genres like “Americana” and “Worship,” emphasizing American values and culture. While the details of the event are still under wraps, the protest performance is set to challenge the NFL’s choice of headliner and offer a different entertainment option for viewers. Stay tuned for more updates on the “All American Halftime Show” and its lineup of performers.