Car-Enthusiast Streaming Service Driven to Launch in 2026
A new streaming service tailored for automotive enthusiasts called Driven is set to make its debut in early 2026. The platform is the brainchild of a team of co-founders including veteran producer Michael George, renowned “Top Gear USA” host Tanner Foust, and popular “Gran Turismo” actor Emelia Hartford.
According to the creators, Driven will offer a wide range of automotive content, including original series, master classes, and curated programming from popular creators. The platform will also feature community-building tools and forums to encourage interaction and engagement among users.
The founders emphasize that Driven is designed specifically for car enthusiasts and aims to revolutionize the way niche audiences and creators are represented. They highlight the platform’s unique streaming-meets-community model, which will enable established and up-and-coming creators to co-own their content and potentially debut it exclusively on Driven.
The launch of Driven is set to commence with a Beta testing phase in the first quarter of 2026, inviting 10,000 users to explore the platform on iOS, Android, desktop, and connected TVs. A public launch is scheduled for the second quarter, initially operating on an AVOD model with potential paid membership options later in the year.
A content lineup outlining the programming for 2026 is expected to be unveiled in the coming year. Michael George will serve as the CEO of Driven, with Tanner Foust and Emelia Hartford providing strategic advice and content development for the platform.
The executive team of Driven also includes Tom Lofthouse, former vice president of multiplatform content at Warner Bros. Discovery, who will serve as the chief content officer overseeing the development, production, and acquisition of all Driven content.
Michael George expressed the team’s goal of reshaping how niche audiences engage with content, emphasizing authenticity, ownership, and connection. Emelia Hartford echoed this sentiment, highlighting Driven’s focus on empowering creators to deliver content tailored to their fans without algorithm constraints.
In conclusion, Driven aims to provide a unique platform for automotive enthusiasts to connect, engage, and explore a diverse range of automotive content. With a strong team of industry veterans at the helm, the future looks promising for this innovative streaming service.
