Netflix Divests From Meghan Markle’s ‘As Ever’ Brand
Netflix has recently announced that they will be stepping down as a backer in the lifestyle brand, As Ever, created by Meghan, the Duchess of Sussex. As Ever was launched just 11 months ago, offering a collection of teas, jam, honey, and baking mixes. The brand was inspired by Meghan’s passion for elevating everyday moments in beautiful yet simple ways, and coincided with the launch of her Netflix series, “With Love, Meghan,” where she welcomed friends and collaborators to cook and chat.
A spokesperson for Netflix expressed their gratitude for being a part of the brand’s launch and first year, stating that Meghan will now continue to grow the brand independently. The Sussexes also shared their appreciation for Netflix’s partnership and expressed excitement for the brand’s future.
In a previous interview, Netflix Co-CEO Ted Sarandos praised Meghan for her influence on culture and commerce, highlighting her impact on viewers and consumers. Despite the divestment from Netflix, Meghan’s influence and the success of As Ever continue to grow.
The news of Netflix’s divestment comes as “With Love” appears to have slowed down production. The show aired two seasons with eight episodes each, along with a holiday special. While the project has not been formally canceled, Meghan is exploring different formats for filmed content to continue sharing recipes and growing the As Ever brand.
Overall, Meghan’s dedication to As Ever and her innovative approach to content creation continue to captivate audiences worldwide. As she navigates the next chapter of the brand independently, fans can expect to see even more exciting developments in the future.
