Casey Wasserman’s agency rebrands as ‘The-Team’ after Epstein scandal
The Wasserman Agency, a prominent sports and marketing company founded by Casey Wasserman, is undergoing a major rebranding effort after the founder’s name was tarnished by his association with Jeffrey Epstein’s files. The agency, previously known as Wasserman, has now rebranded itself as The·Team in an attempt to distance itself from the scandal.
The decision to change the name was announced on Monday, with the company unveiling a new website and logo to reflect the rebranding. In a statement on their new site, The·Team emphasized their continued commitment to the power of sports, music, and entertainment, stating, “We go forward as we always have: Together.”
Notably absent from the statement was Casey Wasserman himself, who made headlines earlier this year after a series of flirtatious emails between him and Epstein’s associate Ghislaine Maxwell were made public. In the emails, Wasserman was seen requesting a massage from Maxwell, among other inappropriate exchanges.
Despite the scandal, Wasserman has chosen to remain in his role as the chairman of the 2028 Los Angeles Olympics organizing committee. Calls for his resignation have been made by Mayor Karen Bass and other officials, but Wasserman has expressed his intention to sell his company and focus on the upcoming Games.
The rebranding comes at a time when the LA City Council is considering a resolution expressing concerns over the potential conflict between the Olympic movement’s values and Wasserman’s association with the Epstein files. The decision to rebrand as The·Team is seen as a strategic move to distance the agency from its founder’s controversial past.
Overall, the rebranding of Wasserman to The·Team marks a significant shift for the once-mighty Hollywood talent agency and its founder. As the agency looks towards the future, it remains to be seen how this rebranding effort will impact its reputation in the industry.
