Toonstar to Adapt HarperCollins Titles as Animated Series, Starting With Friendship List Books
Toonstar, an innovative animation studio powered by AI technology, has recently announced a groundbreaking partnership with HarperCollins Publishers. This multiyear deal will see the two entities co-producing a variety of original animated series based on select titles from HarperCollins’ extensive catalog.
This collaboration marks a significant step for HarperCollins as they venture into the realm of digital-first animation. The first project set to be developed under this partnership is “Friendship List,” a series inspired by Lisa Greenwald’s popular tween/teen book series. The stories within “Friendship List” revolve around themes of friendship, self-discovery, and the challenges of growing up. Additionally, HarperAlley, HarperCollins’ graphic novel imprint, will be publishing a graphic novel adaptation based on the Toonstar animated series.
Toonstar, founded by industry veterans John Attanasio and Luisa Huang, expressed their excitement about working with HarperCollins. The partnership reflects a mutual dedication to expanding access to meaningful and engaging storytelling. According to Attanasio, Toonstar’s CEO, HarperCollins boasts a cherished catalog of stories that have captivated audiences for generations. Bringing “Friendship List” to life as an animated series is an honor for the studio. Toonstar’s artist-centered approach ensures that the characters and narratives remain true to the author’s vision, while their innovative Ink & Pixel AI production technology allows for efficient, high-quality production on a large scale, catering to modern viewing habits.
Liate Stehlik, CEO and publisher of HarperCollins’ U.S. trade division, commended the partnership with Toonstar, emphasizing the company’s commitment to innovation in storytelling. By collaborating with a studio that excels in translating beloved narratives into engaging animation, HarperCollins aims to introduce “Friendship List” and other popular titles to new audiences in formats that resonate with today’s families.
Based in Los Angeles, Toonstar is represented by WME and the law firm Hansen Jacobson. The studio’s impressive lineup of investors includes Founders Fund, Greycroft, Snap, and GFR.
This exciting collaboration between Toonstar and HarperCollins represents a fusion of creativity, technology, and storytelling expertise. Through their joint efforts, these two industry leaders are poised to deliver captivating animated content that will resonate with audiences of all ages. Stay tuned for more updates on the upcoming projects born from this dynamic partnership.
