‘Backrooms’ producer Peter Chernin thinks Hollywood needs to change
During recent Hollywood executive lunches and studio staff meetings, there has been one prevailing topic of conversation: What will be the next breakout hit following the success of “Obsession” and “Backrooms”? These low-budget psychological horror films, directed by YouTube creators, have taken the box office by storm over the past couple of weeks.
The industry is in a frenzy trying to replicate the success of these films. However, Peter Chernin, the producer of “Backrooms” and co-founder of The Chernin Group, believes that hastily signing deals with YouTube creators is a mistake. According to Chernin, this approach lacks originality and innovation, likening it to simply riding on the coattails of existing trends.
Chernin’s extensive background in both traditional Hollywood and the YouTube creator space gives him a unique perspective. Having overseen major box office hits like “Titanic” and “Avatar” during his time at Fox, Chernin understands the importance of innovation and fresh intellectual property.
“Backrooms,” produced with independent studio A24, has been a massive success, grossing over $100 million domestically in just six days. The film’s appeal to younger audiences, driven by director Kane Parson’s popular YouTube series, has been a key factor in its success.
While Hollywood typically relies on established intellectual property for movie adaptations, Chernin believes that the authenticity and freshness of content like “Backrooms” set it apart from traditional franchise films. The film’s success signals a shift towards originality and uniqueness in audience preferences.
With the success of “Backrooms” and other low-budget hits like “Obsession,” industry analysts are questioning the future of Hollywood’s content strategy. Eric Handler of Roth suggests that younger audiences are seeking innovative concepts over big-budget sequels, opening up opportunities for studios to explore diverse content.
Chernin advocates for taking risks in filmmaking, emphasizing that risk is essential for success in the industry. By embracing new ideas and pushing boundaries, studios can tap into the potential of fresh, engaging content that resonates with audiences.
