Proper Content Shutters Citing Challenging Market Conditions

Proper Content, a renowned factual production company, has made the difficult decision to cease trading amid challenging market conditions. Founded by David DeHaney in 2016, the company has been known for creating engaging and socially impactful content that has captured the attention of audiences worldwide.

DeHaney expressed his sentiments about the closure, stating that it was a tough decision to make. Despite the company’s success in producing award-winning shows such as “The School That Tried to End Racism” and “The King’s Guard,” the economic landscape proved to be too challenging to sustain the business.

With a turnover of £6 million ($8 million), Proper Content had grown significantly over the years. However, the tightening of commissioning budgets and limited opportunities for independent production companies to scale up have made it increasingly difficult for companies like Proper Content to thrive in the industry.

DeHaney emphasized the importance of continuing to work collaboratively with freelancers, staff, broadcasting partners, and collaborators to minimize the impact of the closure. He expressed gratitude to everyone who has supported Proper Content throughout its journey and remains optimistic about the future of storytelling and creating new projects.

The closure of Proper Content is not an isolated incident, as the industry is facing challenges such as decreasing commissioning budgets and a wave of consolidation among major players. Despite these challenges, DeHaney remains passionate about storytelling and looks forward to embarking on new creative ventures in the future.

As the industry continues to evolve, it is essential for production companies to adapt to the changing landscape and explore new opportunities for growth and innovation. Proper Content may be closing its doors, but its legacy of impactful storytelling and creative excellence will continue to inspire future generations of content creators.