Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke’ leadership

Conservative figure Robby Starbuck is once again urging a boycott of Harley-Davidson, claiming that the motorcycle giant is promoting a “radical ideology” through its leadership and corporate culture. Starbuck, known for his efforts in challenging diversity and inclusion initiatives in major companies, criticized Harley-Davidson for allegedly continuing to support controversial DEI (Diversity, Equity, and Inclusion) programs.

In a recent social media post, Starbuck expressed disappointment in Harley-Davidson’s failure to address concerns raised in the past regarding its DEI efforts. He specifically called out the company’s CEO Artie Starrs and Chief Brand Officer Marcus Fischer for their roles in implementing such initiatives in previous organizations.

Starbuck highlighted Harley-Davidson’s previous promise to abandon DEI programs in response to pressure from activists like himself back in 2024. However, he believes that the company’s current leadership has not followed through on this commitment.

Stressing the need for a boycott, Starbuck suggested that Harley-Davidson riders switch to other brands to avoid supporting what he perceives as a progressive corporate agenda. He criticized the company for straying from its “masculine” and “pro-American” identity under the current leadership.

Starbuck pointed to Starrs’ previous involvement in LGBTQ initiatives at Topgolf and Fischer’s history of promoting DEI efforts at Carmichael Lynch, a former employer. He accused both executives of advancing what he described as “Communist” ideologies related to white privilege, gender identity, and equity.

Calling out specific instances of LGBTQ support and anti-racism initiatives in Starrs’ and Fischer’s past work, Starbuck argued that these actions were detrimental to Harley-Davidson’s brand image. He emphasized the importance of consumers sending a message to corporations through their purchasing choices.

Starbuck also highlighted the departure of UFC fighter Sean Strickland from Harley-Davidson due to ideological differences, suggesting that riders have the power to influence the company’s direction. He encouraged riders to consider their role in shaping the brand’s identity and to support companies that align with their values.

The Post has reached out to Harley-Davidson and Carmichael Lynch for comment on Starbuck’s claims.