Sky Snaps Up ‘Baywatch’ Reboot For U.K. and Ireland
Sky, a Comcast-owned broadcaster, has acquired the rights to the iconic television franchise “Baywatch” for the U.K. and Ireland. The show is set to launch in 2027 and will be available on Sky and its streaming platform Now, thanks to a deal with distributor Fremantle.
The reboot of “Baywatch” is a co-production between Fox Entertainment and Fremantle, with a star-studded cast that includes Stephen Amell, Jessica Belkin, Shay Mitchell, Hassie Harrison, Noah Beck, Thaddeus LaGrone, Brooks Nader, David Chokachi, Erika Eleniak, and Livvy Dunne. The show will feature a new group of lifeguards patrolling Southern California’s famous shoreline in the iconic red swimsuits, promising high-stakes rescues, explosive drama, and plenty of beachside heat.
The original “Baywatch,” which aired for 11 seasons and ended 25 years ago, was a global phenomenon with over a billion viewers every week across 200 countries. The show made stars out of its cast, including David Hasselhoff and Pamela Anderson.
Lucy Criddle, Sky’s director of acquisitions, expressed excitement about the reimagining of “Baywatch” for a new generation of fans. She highlighted the show’s iconic status and the dynamic new cast that will bring the sun, sea, and high-stakes drama to audiences in the U.K. and Ireland exclusively on Sky.
Fremantle’s EVP for co-production and distribution in EMEA, Jamie Lynn, emphasized the enduring appeal of “Baywatch” as one of the most globally recognized brands in television. The partnership with Sky will bring the series to audiences in the U.K. and Ireland, offering something for both loyal and new fans with its sun-soaked drama and signature energy on an even bigger scale.
In conclusion, the new “Baywatch” reboot is set to make a splash on Sky and Now, delivering the same beloved elements of the original series while introducing a fresh take for today’s audiences. Fans can look forward to the familiar feel of the show with a modern twist, all brought to life by a talented cast and the commitment to premium entertainment from Sky.
