This Fitbit Air Colour is Already Delayed

Google’s Fitbit Air screenless fitness tracker is creating quite a buzz in the market, with high demand causing the Obsidian color to be backordered in both UK and US stores, as reported by Tech Advisor. The device is set to launch on May 26th, positioning itself as a competitor to Whoop. While the Obsidian color may face delays in shipping, other options like Berry, Fog, and Lavender are still available for immediate purchase.

It seems that users are drawn to the discreet nature of the Fitbit Air, especially with a screenless design. The plain black Obsidian colorway, in particular, seems to be a popular choice among consumers. Despite the backorders, interested buyers can opt for the more colorful models for immediate delivery.

For those looking to purchase from third-party retailers, the availability of stock varies. BestBuy in the US seems to have all the bands ready for launch day, while Very in the UK offers the Obsidian model along with a delivery date of June 12th for the Berry and Lavender options. Incentives such as a free Active Band and a three-month subscription to Google Health Premium are also being offered by many retailers.

Whether you choose to buy directly from Google or through a third-party seller, it’s essential to take advantage of these promotions and ensure you secure your Fitbit Air. With its innovative features and stylish design, the Fitbit Air is set to make a mark in the fitness tracker market.