Adobe price hikes make 2025 guidance conservative, says Jefferies

Jefferies recently reported that Adobe (ADBE) has announced a price increase for its Creative Cloud All Apps subscription plans. The individual version will now cost $70 per month, up from $60, while the Teams plan will increase to $100 from $90. The firm views this news positively, as it believes that the price hikes will help Adobe achieve its revenue targets for fiscal 2025.
According to the analyst at Jefferies, the price increases are already factored into Adobe’s outlook for 2025. However, the firm believes that these changes boost confidence in the company’s ability to meet its revenue goals. Additionally, Jefferies sees the new pricing plans as a complement to Adobe’s Firefly platform and a way to enhance the company’s capabilities in artificial intelligence.
Overall, Jefferies considers Adobe’s outlook to be conservative and maintains a Buy rating on the stock with a price target of $590. The firm believes that the price hikes for Creative Cloud All Apps will help drive growth and position Adobe as a leader in the software industry.
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