Pickleball Inc. clinches landmark $225 million investment into America’s “fastest growing” sport
Pickleball, the fastest-growing sport in America, has received a significant boost with a $225 million investment in Pickleball, Inc., announced on Friday. This investment has brought together Major League Pickleball and the Carvana PPA Tour under the umbrella of the new parent company, as stated in a press release by the organizations.
According to MLP Commissioner Samin Odhwani, the substantial capital injection from Apollo Sports Capital signifies the rapid rise of pickleball as a tier one sport in America, rather than just an emerging one. The sport has seen a remarkable increase in popularity, with over 24 million people playing pickleball in 2025, marking a 22% growth from the previous year. In the last three years alone, participation in pickleball has surged by more than 171%, making it the fastest-growing sport in the country.
Celebrities and athletes have also jumped on the pickleball bandwagon, investing in teams and supporting players in the hopes of reaping returns. Notable figures like Tom Brady, Kim Clijsters, LeBron James, Kevin Love, and Draymond Green have purchased teams, adding star power to the sport. Pickleball, Inc. now boasts more than 150 signed pro-players, further solidifying its position in the sports industry.
Top pickleball players have the potential to earn upwards of $1 million annually through a combination of appearance fees, prize money, and sponsorships. While the sport offers lucrative opportunities for elite players, many participants still hold day jobs and play matches part-time.
In addition to consolidating the league and tour under one entity, Pickleball, Inc. is also integrating technology, retail, and infrastructure platforms to enhance the overall experience for players and fans alike.
