Jack Dorsey puts updated Vine back on the App Store
- Jack Dorsey is backing the revival of Vine, now known as Divine, 11 years after its closure.
- The new decentralized, AI-free video platform launched on Thursday, allowing 500,000 creators to reclaim their accounts.
- Divine aims to counter algorithm-driven platforms, promoting “joy scrolling” and user autonomy.
After more than a decade since Vine’s demise, Jack Dorsey is spearheading its comeback and reintroducing it to the App Store.
“By resurrecting Vine on a decentralized network, they are rectifying every mistake,” Dorsey commented on the decision to bring back the six-second video app as Divine.
The AI-free video app was officially launched on the App Store and Google Play on Thursday, with a waitlist in place. Nearly half a million creators were able to regain access to their accounts and previous content.
The app arrives at a time when many users and creators are fatigued by algorithm-driven platforms that prioritize AI content and artificial virality. Divine positions itself as a return to genuine, authentic short-form video content and implements key differences, such as banning AI-generated content and requiring videos to be shot within the app for authenticity verification.
Users have the freedom to choose their preferred algorithm or opt for a chronological viewing experience.
Following a soft launch to a select group of creators, Divine is now accessible to all users.
“The overwhelming response to our initial announcement has transformed my side project into a movement,” stated Evan Henshaw-Plath, the mind behind Divine and one of the original Twitter developers. “It’s an antidote to the current state of social media… We aim to reset the relationship between people and their technology… We want social media that brings us joy.”
Internally, spending time on Vine is referred to as “joy scrolling” rather than “doom scrolling.”
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Some of Vine’s prominent figures, including Lele Pons, JimmyHere, MightyDuck, and Jack & Jack, have already returned to the platform.
JimmyHere described the original Vine as “the golden age of short-form content,” emphasizing the absence of AI and brand deals. MightyDuck expressed his emotional connection to Vine, stating, “I would be nothing without Vine… it feels like I’m going home to where I belong!”
Henshaw-Plath, now known as “Rabble,” elaborated on the platform’s deeper mission, focusing on building an open protocol and empowering creators and users in their online presence.
sentence: Please rewrite the paragraph for me. following sentence:
“The cat sat on the mat.”
“The mat had a cat sitting on it.”
